Top 100 SEO Interview Questions and Answers 2023

In this chapter, you will read questions 61 to 70 of SEO Fresher Series, which is very important. Most of the time these questions are asked for fresher SEO interview. Answers have also been given along with questions in the interview, which will help you a lot to crack any interview.

Also read this chapter: SEO Interview Questions and Answers For Fresher | Chapter – 6

Q.61 What Is NAP?

Ans: NAP stands for Name, Address, and Phone number, and it refers to the basic information about a business that is listed on the internet. Consistent and accurate NAP information is important for local SEO and to help customers find and contact a business.

Q.62 What Is Bounce Rate In SEO?

Ans: Bounce rate in SEO refers to the percentage of visitors who leave a website after viewing only one page. A high bounce rate can indicate poor user experience or irrelevant content, and can negatively impact a website’s search engine ranking.

Q.63 What Are Header Tags?

Ans: Header tags are HTML elements used to structure web content into different sections or headings. They range from H1 (most important) to H6 (least important) and help search engines and users understand the hierarchy and organization of the content on a webpage.

Q.64 What Do You Mean By SEO Friendly URL’s?

Ans: SEO-friendly URLs are website addresses that are designed to be easily understood by both search engines and users. They typically include relevant keywords and are structured in a way that communicates the content and organization of the page.

Q.65 What Is 301 Redirect?

Ans: A 301 redirect is a permanent redirect that automatically sends website visitors and search engines from one URL to another. It is commonly used to redirect traffic from old or outdated web pages to newer, updated pages, or to consolidate multiple pages into a single URL for SEO purposes.

Q.66 What Is 302 Redirect?

Ans: A 302 redirect is a temporary redirect that sends website visitors and search engines from one URL to another, indicating that the original URL may be coming back in the future. It is not recommended for permanent changes and can have negative impacts on SEO.

Q.67 What Is PPC?

Ans: PPC stands for Pay-Per-Click, which is a digital advertising model where advertisers pay each time a user clicks on one of their ads. It is a way for businesses to drive traffic to their website and reach potential customers through targeted advertising on search engines and social media platforms.

Q.68 What Is CTR?

Ans: CTR stands for Click-Through Rate, which is a metric used to measure the effectiveness of digital advertising campaigns. It represents the percentage of people who click on an ad after viewing it, and is calculated by dividing the number of clicks by the number of impressions (views).

Q.69 What Is EMD?

Ans: EMD stands for Exact Match Domain, which refers to a website domain that precisely matches the keyword or phrase being searched. EMDs were once used as a strategy to boost search engine rankings, but this tactic is now discouraged by search engines and can lead to penalization for over-optimization.

Q.70 What Is Canonical URL?

Ans: A canonical URL is the preferred version of a webpage that search engines should index and display in search results. It is used to avoid duplicate content issues caused by multiple URLs pointing to the same page, and helps consolidate link equity to improve SEO.

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Chapter 1: SEO Interview Question And Answer