SEO Interview Questions Nd Answers Chapter – 3

In Chapter 3 of SEO Interview Questions and Answers series, we will read about the next 10 important questions. These 10 questions are very important in the questions asked for freshers or beginners. If you read and remember these questions well then definitely you will definitely get selected.

Click for Fresher SEO Interview Questions and Answers Chapter 2

Q.21 What Is Goal in Google Analytics?

Ans: In Google Analytics, a goal is a specific action that a website owner wants their visitors to take, such as making a purchase, filling out a form, or subscribing to a newsletter. Goals are used to measure the success of a website’s overall performance and marketing campaigns.

Q.22 What Is Funnel and Type?

Ans: In the context of Google Analytics, a funnel is a series of steps that a website visitor goes through before completing a specific goal, such as making a purchase or filling out a form.

Types of funnels include goal funnels, which track specific user flows towards a goal, and custom funnels, which allow website owners to track their own unique user flows.

Q.23 What Is Robots.txt File?

Ans: Robots.txt is a standard text file used by website owners to communicate with web crawlers and search engine robots, telling them which pages or sections of their site they are allowed to crawl or not. It helps to prevent search engines from indexing sensitive pages or wasting resources by crawling unimportant parts of the site.

Q.24 What Is Sitemap?

Ans: A sitemap is a file that lists all the pages and content on a website, typically in XML format, and is used to help search engines crawl and index the site’s content. It provides a clear overview of the website structure and makes it easier for search engines to discover and rank pages.

Q.25 What Is KPI in Analytics and How Many Type?

Ans: In analytics, a KPI (Key Performance Indicator) is a measurable metric that is used to track and evaluate the success of a particular aspect of a business, such as website traffic or sales.

There are many types of KPIs:

1. Revenue-based KPIs
2. Acquisition-based KPIs
3. Engagement-based KPIs
4. Retention-based KPIs.

Also Read This: Important Questions & Answers for Fresher SEO Interview 2023

Q.26 What is Difference Between HTML & XML Site Map?

Ans:

Category	HTML Sitemap	XML Sitemap
Format	It is presented in HTML format, which can be easily viewed by humans.	It is presented in XML format, which can be easily read by machines and search engines.
Purpose	It is designed to help website visitors navigate the site and find specific pages or content.	It is designed to help search engines crawl and index the site’s content more efficiently.
Content	It can include additional information about each page, such as a brief description, date of last update, or priority level.	It typically includes only basic information about each page, such as the URL and when it was last modified.
Frequency	It can be updated more frequently as needed to reflect changes to the site’s structure or content.	It is usually generated automatically and updated only when new content is added or existing content is modified.
Importance	It is less critical for SEO and may not be necessary for smaller sites with simple structures.	It is considered an essential component of SEO and can help improve a site’s visibility and rankings in search results.

Q.27 What Is Do-follow Backlink?

Ans: A do-follow backlink is a type of hyperlink that passes link authority or “link juice” from one website to another, improving the latter’s search engine rankings. It allows search engine crawlers to follow the link and index the destination page, helping to increase its visibility in search results.

Q.28 What Is No-follow Backlink?

Ans: A no-follow backlink is a type of hyperlink that does not pass link authority or “link juice” from one website to another. It is often used when a website owner wants to link to another site but does not want to endorse its content or pass any SEO benefits to it.

Q.29 What Do You Mean by EAT?

Ans: EAT stands for Expertise, Authority, and Trustworthiness, and it is a set of quality guidelines used by Google to evaluate the credibility and value of a website’s content. Websites that demonstrate high levels of EAT are more likely to rank well in search results, particularly for topics that require a high degree of expertise or trust.

Q.30 What Stands For YMYL?

Ans: YMYL stands for Your Money or Your Life, and it is a term used by Google to describe web pages or websites that have a significant impact on a user’s financial or physical well-being. These include pages related to health, finance, and safety, among others. Google has higher standards for the quality and accuracy of YMYL pages and requires them to demonstrate high levels of EAT.

Click Here >>> Chapter 4

Also, Read This:

Chapter 1: SEO Interview Question And Answer

Chapter – 2: SEO Interview Questions and Answers in 2023